2019 so far witnessed the slow death of traditional advertising(TV, Newspapers) and thereby giving rise to the new ones( Mobile and videos). This is a world where the millennials and Gen Z work innovatively to accomplish their goals to spread about a service or a product. Hence you should be aware about the trends in 2019 to stay ahead of the curve. What is there to think when there is a one stop shop, Focus Digital Advertising.
Digital Video Advertising
There is no doubt that high-quality video has the ability to engage users on a deep and substantial level. Video ads offer organizations an opportunity to connect on a deeper level right from the outset.What that means, of course, is that video is even more important advertising channel in the
years to come. Video ads have to have certain elements in order to be effective. An engaging, well-produced video ad can be the start of a long-term customer relationship, but a poor-quality example will cause them to associate your brand with staleness and desperation.One trend that’s picking up steam is companies employing short, micro-videos in order to grab a viewer’s attention quickly and leave a big impression. Studies says,
● Videos now accounts for 80% of all consumer internet traffic.
● Every year a 100% increase in the volume of mobile video consumption is noted.
It’s also important to note that the video is one of the best ways to establish authority on your topic, and in your niche. There are many ways you can improve your video marketing strategy. to know more click on the link (Focus Digital advertising – video and photography)
Your target audience is everywhere. If you’re too focused on a single channel, you’re missing out. Make an impression on as many consumers as possible. Make sure your brand’s voice is clear and consistent in whatever channel you choose. Ever since the early dawn of media, content has been a major focus for advertisers. To engage customers, you have to give them something unique. After nearly a decade of social media as a constant in our everyday lives, consumers have come to expect blog posts, videos, social media updates, and other authentic content when engaging with a brand. Now that everyone is "doing" content, you need to do it better in order to stand out and break through the clutter. You reach a wider audience and boost traffic to your landing pages, your websites, and your social media. Another benefit of digital marketing diversification is that you enable your brand to stay on top of rapidly-changing trends. There’s no one-size-fits-all approach to digital marketing. In fact, having different marketing channels such as your website, email marketing, video marketing, blog posts, and social media allow you to cross-pollinate as well. Always combine different channels to drive better results. To get more help visit the website (Digital marketing page).
Voice search advertising
2019 is going to witness approaches such as partnerships with brands that will allow for organic use of the devices, peppered with ads directing consumers to specific products or services. The challenges for advertisers have never been greater; to reach audiences, you have to " micromanage " the message and use new and innovative ways to get the message across. Advertisers can be more prepared for 2019 with the insights into these trends. In 2016, 20% of all internet searches were conducted by voice. By the year 2020, it is expected that at least half of all internet searches will be done through voice search. With the trend in mind, marketers now have to adjust their paid search campaigns accordingly. If not, they risk missing out on a lot of opportunities! Voice search is receiving a lot of attention in 2019, especially from the SEO community and because of the “Position Zero” in Google results, the one where Google shows content they scraped from your page – featured snippets – to give an answer to the users’ query without having to do one of those cumbersome clicks everybody tries to get from Google. Existing companies that have implemented the right SEO strategies to improve search rank are able to take its advantage by improving traffic and conversions. For more details about SEO strategies go to (SEO page).
2019 E-commerce wave
Is your business joining the ecommerce revolution? If not, you could be missing out on the projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021. 2018 was the year of Amazon, as it turned the duopoly into a triopoly and officially became the third largest digital advertising platform in the U.S. behind Facebook and Google. But Amazon isn’t the only retailer seeing major success in eCommerce—other major players are bound to follow suit by monetizing their websites. A holistic ecommerce marketing strategy is made up of marketing tactics both on and off your website. A sound marketing strategy can help you build brand awareness, drive customer loyalty, and ultimately increase online sales.You can use ecommerce marketing to promote your online store as a whole or to drive more sales for any particular products. Below is an overview of a few practical ideas to try.No matter which 2019 ecommerce trends you choose to pursue, do so with the intent of providing a seamless and engaging shopping experience for your customers. To know more about e-commerce click ( E-Commerce Page link).
Cinemagraphs are a new form of digital art gaining popularity online. These photo and video hybrids contain a subtle motion that plays in a seamless loop while the rest of the image remains still. It’s a visually interesting effect that creates the illusion you are watching an animation. Whether the subject is waves crashing against the shore or the flicker of a candle, the end result is an alluring image that captures the viewer’s attention. Cinemagraphs are made using high-end cameras and a post-production tool to composite a series of photos or video recordings. It was originally intended to bring life to their fashion week photos but ultimately sparked the curiosity of the web. It wasn’t long before advertisers started using Cinemagraphs for marketing campaigns. Cinemagraphs are the most effective way to maximise the potential of your Facebook advertising. A sophisticated medium that has proven to hold the attention of audiences, lower costs, define unique brand positioning and heighten engagement for both big brands and small, they also fit into the micro-video trend dominating content strategy, they are an ideal ad format to pursue on Facebook. Cinemagraphs garner more interest than photos without the involved process of video. It calls for a bit of imagination, but it’s another way advertisers will tell their stories in 2019. For more details click on to (Photo and videography).